A relevância do contador para os influenciadores digitais: como pagar menos impostos com as orientações de um profissional contábil.

Abstract

RESUMO: O presente trabalho abordou a importância de um contador para um influenciador digital, como funciona e quais suas formas de ganho e renda média mensal. Como a profissão tem tido uma remuneração alta, nada melhor do que explorar qual a melhor forma de formalização, quais as vantagens em abrir um CNPJ ou permanecer como profissional autônomo. O trabalho ainda faz um comparativo demonstrando a diferença entre os valores a recolher, como por exemplo o imposto de renda. Ao final é abordado a importância de ter um profissional contábil para orientar os influenciadores consolidando sua carreira de maneira formal e regularizada.

ABSTRACT: Our intention in this course conclusion work was to address the importance of an accountant for a digital influencer, we approached the profession of the moment, how it works and what are its forms of earning and average monthly income. As the profession has had a high remuneration, nothing better than exploring the best form of formalization, that is, what are the advantages of opening a CNPJ (legal entity) or remaining as a self-employed professional (individual). In this way, we discuss the Simples Nacional, MEI, Real Profit and Presumed Profit, explaining with particularity each approached regime, highlighting its advantages if the professional chooses it. We also highlight in chapter three, a comparison between individuals and companies, we mention Simples Nacional as the most advantageous means of legal entities for Influencer, since this taxation system was created especially for micro and small companies in order to reduce the tax burden, simplify withholding taxes and facilitating business growth by unifying the payment of taxes in a single form, resulting on the entity's gross revenue. In this way, the most advantageous tax form for a digital influencer is to pay their taxes as a legal entity, where an accounting professional is needed to remain regular with the government in the most viable and advantageous way. Therefore, it is essential to have an accounting professional to guide influencers in consolidating their careers in a formal and regularized way.