Empreendedorismo e vantagem competitiva: um estudo nas estratégias da gestão feminina

Abstract

O empreendedorismo feminino aumentou constantemente no Brasil e no mundo durante os séculos 20 e 21, com empresas de propriedade de mulheres aumentando desde 1997. Mulheres empreendedoras que organizam e gerenciam uma empresa e como problematização, a seguinte pergunta é essencial e norteadora para este estudo: Como as mulheres podem atuar mais no empreendedorismo no Brasil? Considerando todo este contexto, o objetivo deste estudo é analisar as principais estratégias do empreendedorismo feminino na gestão de pessoas e no planejamento de negócio para uma vantagem competitiva. Esse estudo é exploratório com abordagem qualitativo tendo como base uma pesquisa bibliográfica, dispondo de autores conceituados na área, juntamente com levantamento de cases de empresas. Espera-se auxiliar empreendedoras na melhoria de seus negócios, apresentando assim alguns princípios e estratégias de gestão de sucesso. Ao final, constatou-se que mulheres líderes estão crescendo e promovendo uma gestão diversificada causando mudanças positivas e significativas.

Female entrepreneurship has steadily increased in Brazil and the world during the 20th and 21st centuries, with women-owned businesses increasing since 1997. can act more in entrepreneurship in Brazil? Studying all this context, the objective of this study is studied as main strategies of female entrepreneurship in people management and not business planning for a competitive advantage. This study is carried out with a qualitative approach based on a bibliographic research, available, available in the area as exploratory, with a survey of authors of company cases. It is expected to help entrepreneurs in improving their businesses, thus presenting some principles and strategies for successful management. In the end, it was found that leading women are growing and promoting diversified management causing positive and significant changes.

Female entrepreneurship has steadily increased in Brazil and the world during the 20th and 21st centuries, with women-owned businesses increasing since 1997. can act more in entrepreneurship in Brazil? Studying all this context, the objective of this study is studied as main strategies of female entrepreneurship in people management and not business planning for a competitive advantage. This study is carried out with a qualitative approach based on a bibliographic research, available, available in the area as exploratory, with a survey of authors of company cases. It is expected to help entrepreneurs in improving their businesses, thus presenting some principles and strategies for successful management. In the end, it was found that leading women are growing and promoting diversified management causing positive and significant changes.