Responsabilidade social: sustentabilidade e compromisso com os stakeholders

Abstract

The aim of this paper is to discuss different views about social responsibility. The discussion is conducted from the presentation of the concepts and perceptions about the applicability of social responsibility and its purpose in business. It used the literature raising focus on the applicability of the concept Social Responsibility. What is sought to demonstrate which are real goals are behind the use of concepts in business. What was observed in the study is that often confuses the concepts of social obligation and social responsibility, using the latter as important social marketing strategy without the necessary corresponding actions.