A incorporação do endomarketing dentro de uma empresa

Abstract

The present study aimed to implement Endomarketing in the institution with the primary objective of enhancing employee satisfaction, internal communication, and motivation, as well as fostering a deeper understanding of the company's functioning, goals, and objectives. The research sought to highlight the impact of Endomarketing on business transformation, encompassing both organizational climate and core values. The central objectives of the study were to empower and develop employees while analyzing the benefits resulting from Endomarketing implementation, particularly in terms of improved internal communication and increased motivation in the workplace. This work was based on extensive literature research, observations in market companies, consultations with specialized websites, articles on the subject, and field studies. These sources of information provided valuable inputs for the theoretical and practical construction of the study, ensuring the quality and relevance of the collected data. The implementation of Endomarketing in the institution was carried out strategically, taking into account the specific needs and characteristics of the employees, as well as the existing organizational culture. Measures such as enhancing internal communication channels, implementing training and development programs, recognizing employees, and creating a conducive work environment for collaboration and motivation were adopted. In summary, this study emphasizes the importance of Endomarketing as an effective strategy to improve employee satisfaction, internal communication, and motivation. The insights and knowledge gained will contribute to enhancing Endomarketing implementation within the company, fostering a more harmonious and productive work environment.