Please use this identifier to cite or link to this item: https://ric.cps.sp.gov.br/handle/123456789/14412
Full metadata record
DC FieldValueLanguage
dc.contributor.advisorFITTIPALDI, Marco Aurélio Sanches-
dc.contributor.authorSILVA, Adriana Aparecida da-
dc.date.accessioned2023-09-13T15:36:57Z-
dc.date.available2023-09-13T15:36:57Z-
dc.date.issued2021-12-10-
dc.identifier.citationSILVA, Adriana Aparecida da. Inbound marketing: impulsionando a vendas de fliperama, 2021. Trabalho de conclusão de curso (Tecnologia em Gestão Comercial) –Faculdade de Tecnologia de Itaquaquecetuba, Itaquaquecetuba -SP, 2021.pt_BR
dc.identifier.urihttps://ric.cps.sp.gov.br/handle/123456789/14412-
dc.descriptionABSTRACT Currently, in addition to selling and building customer loyalty, companies aim to understand their needs, align content with potential consumers, which is possible using a sales funnel, inbound marketing. The process is divided into four steps: attraction; conversion; relationship and closure. For this study, a survey of the company's sales was carried out in the first five months of the years 2020 and 2021. Its quantitative approach, of an applied nature, regarding the objectives, is characterized as descriptive research, regarding the procedure, it is research -action. The company studied in this research is a small assembler and Arcade arcade trade, located in Itaim Paulista, São Paulo. The company is family-run, the arcades are set up in a workshop at the back of the residence and have a showroom with ready-to-deliver products, accessories, video game consoles, among other electronic components in the segment. Given the difficulties created by the pandemic and greater access to digital media, the objective was to apply inbound marketing as a digital strategy in a small games company. A quantitative, descriptive research was carried out, using in relation to the research procedure - action. There are two models of arcades manufactured, both with a multigame system, due to the pandemic, the company had to pause its face-to-face service and experienced a drop in sales. Given the situation, the need arose to use inbound marketing as a strategy to boost sales of arcades, in order to apply its techniques as a digital strategy. For this purpose, the promotion of advertisements on the OLX marketplace platform was initially used and the results were measured. With the use of inbound marketing techniques, which consists of highlighting the ads, generating a greater number of leads in paid advertisements on the OLX marketplace, there was a significant growth in sales volume. In the comparison between the first five months of 2020 and 2021, sales figures jumped 135%, solving the problem proposed in this technological article and confirming the effectiveness of using the four phases of inbound marketing as a strategy to boost sales of arcades. Inbound marketing is an essential tool for companies of all sizes, who want to attract and retain customers, stand out in the market and stand out from the competition. For small businesses, like the one in this article, the use of inbound marketing can serve not only to increase sales, but to make companies better known in the market, especially in the digital environment, as well as a form of strategy to compete with companies larger ones who have more financial resources. Also, if used constantly, it can attract a greater number of new customers who did not know them and, thus, make companies become more competitive.pt_BR
dc.description.abstractRESUMO Atualmente, além de vender e fidelizar o cliente, as empresas visam conhecer suas necessidades, alinhar o conteúdo com o potencial consumidor, o que é possível utilizando um funil de vendas, o inbound marketing. O processo se divide em quatro etapas: atração; conversão; relacionamento e fechamento. Para este estudo foi realizado um levantamento de vendas da empresa nos primeiros cinco meses dos anos de 2020 e 2021. Sua abordagem quantitativa, de natureza aplicada, quanto aos objetivos, caracteriza-se como pesquisa descritiva, quanto ao procedimento, trata-se de pesquisa-ação. A empresa estudada é uma pequena montadora e comércio de fliperamas árcades, localizada no Itaim Paulista, São Paulo. A empresa é familiar, dispõem de um showroom, o objetivo foi aplicar o inbound marketing como estratégia digital. Foi realizada uma pesquisa quantitativa, descritiva, utilizando-se com relação ao procedimento de pesquisa-ação. Devido à pandemia, a empresa precisou pausar seu atendimento presencial e passou por queda nas vendas, surgiu então a necessidade de utilizar o inbound marketing como estratégia para impulsionar a venda dos fliperamas. Com a utilização das técnicas de inbound marketing, que consiste em evidenciar os anúncios, gerando um maior número de leads nos anúncios pagos do marketplace OLX, houve um crescimento significativo no volume de vendas. No comparativo entre os cinco primeiros meses dos anos de 2020 e 2021 os valores em vendas saltaram 135%, solucionando o problema proposto neste artigo tecnológico e confirmando a eficácia na utilização das quatro fases do inbound marketing como estratégia para impulsionar as vendas de fliperamas. O inbound marketing é uma ferramenta essencial para empresas de todo porte, que desejam atrair e fidelizar clientes, se destacar no mercado e sobressair à concorrência. Para as pequenas empresas, como a deste artigo, sua utilização pode servir não só para aumentar as vendas, mas para tornar as empresas mais conhecidas no mercado, especialmente no meio digital, bem como uma forma de estratégia para competir com as empresas de maior porte que dispõem de mais recursos financeiros, atraindo uma maior quantidade de novos clientes tornando-as mais competitivas.pt_BR
dc.description.sponsorshipCurso Superior de Tecnologia em Gestão Comercialpt_BR
dc.language.isopt_BRpt_BR
dc.publisher155pt_BR
dc.subjectMarketingpt_BR
dc.subject.otherGestão e Negóciospt_BR
dc.titleInbound marketing: impulsionando a venda de fliperamaspt_BR
dc.title.alternativeInbound marketing: boosting arcade salespt_BR
dc.typeMonografiapt_BR
Appears in Collections:Trabalhos de Conclusão de Curso

Files in This Item:
File Description SizeFormat 
gestãocomercial_2021_2_adrianaaparecidadasilva.pdf640.15 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.